Home » alcohol sin stocks » Anheuser-Busch (BUD) And Constellation Brands (STZ) Received Millions Of Dollars In Free Marketing

The Fast And The Furious.

It was the first in a long line of increasingly stupid movies.

Don’t get me wrong. I love fast cars. And I’m a fan of a number of the actors, especially those appearing in the later movies.

But let’s not talk about the fast cars, horrible acting, threadbare storylines, and gratuitous butts and makes it seem as if every movie was written by a 13 year old boy.

Instead, let’s look at one very fascinating piece of information: the excessive use of Corona beer.

Corona is made in Mexico by Grupo Mexico, which is owned by Anheuser-Busch (BUD). It’s sold around the world, except for the US, by Grupo Mexico. For US distribution, the rights are owned by Constellation Brands (STZ).

These two alcohol sin stocks profit a tremendous amount from Corona Beer.

And thanks to the Fast and Furious franchise, these two companies can profit even more. That’s because, according to this article on Mashable, Corona figures largely in most of the movies (although its use has dwindled in the later ones), yet no money exchanged hands between these breweries and the filmmakers. According to one company mentioned in the article, Corona’s parent company (companies, I guess) have received more than $15 million of product placement value at the cost of zero dollars.

Wow! That’s significant… and very rare in Hollywood these days! (It’s possible that there is some hidden agreement — maybe Vin Diesel gets a dumptruck of Corona shipped to his house every week or something.)

How can investors play this? Well, if you think that the next Fast and Furious movie will feature Corona then you might see an overall increase in Corona sales following the movie… and Corona sales translates into better fundamentals, which translates into a potentially higher stock price.

Until then, here’s a video from one of the many Corona references in the Fast and Furious franchise (made even better by the fact that there’s some foreign subtitling! haha

We may need to investigate if other movies give out free advertising to sin stocks!


Nothing on this site is a recommendation because, hey, I can't read your mind and I don't know what you have in your portfolio, and I'm not a licensed financial advisor. So never EVER trade without doing your due diligence. If you want more information about this fascinating topic, please check out the Sin Stocks Disclaimer page which basically says the same thing but more emphatically.