Boozers unite! Anheuser-Busch InBev (BUD) has one of the most awkward names in the beverage industry but you’ll love its huge stable of brands… and the opportunities these brands present.
So here’s the story of Anheuser-Busch InBev (which I’ve simplified slightly because you would get bored if you read the whole thing).
Once upon a time there was a dude named Anheuser who bought a failing brewery in St. Louis Missouri. Then another guy, named Busch, married Anheuser’s daughter, joined Anheuser’s brewery, and introduced a beer called “Budweiser” (named after an area in what is now the Czeck Republic — Budweis). The beer was pasteurized to preserve its freshness and became a national brand. The company, Anheuser-Busch grew to become the US’s largest beermaker.
Meanwhile, outside of the US, there was a crazy merger-mania going on. Two Belgium breweries merged to form Interbrew. They went on an acquisition spree and bought up companies like Labatt’s in Canada and Bass in the UK and other well-known brands around Europe. And in South America, a couple of breweries merged to form AmBev. Then Interbrew and AmBev merged to form InBev.
With me so far?
Then InBev acquired Anheuser-Busch in 2008, forming the world’s largest beermaker. This company controls a bunch of well-known, very loyal brands: Budweiser, Stella Artois, Brahma, Labatt’s, Corona, Beck’s, Alexander Keith’s, Bass, Michelob, Kokenee, O’Doul’s, and everyone’s favoritely-named Hoegaarden… plus a whole bunch of others.
(Disclosure: I have consumed vast quantities of almost all of these).